Kiska farz?
If HDFC's papa campaign depressed me, ING Vysya's 'Mere Farz' campaign is driving me insane.
The obnoxious ad has three situations where the 'man' goes through all those happy moments in his life only to go two feet under with 'bojh'! The first situation is his marriage- he sinks down the moment the 'bride' garlands him, second situation is when a ' young daughter' hands over her dad an acceptance letter to a management course - the car he is driving sinks down and the third situation is when he becomes a father (thankfully they don't reveal the gender of the child'. The v/o goes like this :
Kahin khushiyan bojh na ban jayein. Isiliye life ke har kadam par ING Vysya Life Insurance ke saath apna farz nibhaye’
The campaign was cracked by Redifussion D Y &R. And I publicly condemn them, for creating gender biased ads in the 21st century, when insurance is not sold just to the man of the house. And if you are then you are doing it all wrong. At least have a mix and match ya...have a mother sink with this so called bojh when her daughter hands over the acceptance letter.....SOMETHING.
Morons, All.
Comments
steriotyping the gender divide and cashing on it....the ING add is very bad in taste actually.
well, to each his own point of view. In my view, this ad aims at selling insurance to the fathers, husbands. You look at it differently. I look at it differently. Ofcourse it would help to have a positive view. But Why does the husband go two feet under ? the wife is equally a part of this pact. So this means planning is largely for men?
anonymous: read my post carefully. I said - thankfully they don't reveal the gender of the child'. I did not say it was a girl child.
At the end of the day if the ad doesnt serve the message rt to its target (which is also a working woman am sure), then whats the point. And I for sure am put off by the ad.
Like i began: to each your own.
I think all these comments came from men who couldn't digest what you wrote. So, its alright as you expect it to be like that :)
You are right!! I think when one marries, men goes 2 feet down and women down with 5 feet worries (2 feet for work+2 feet for home/kids+1 feet for in-laws) financially and emotionally.